Easilocks x Cheryl
Product Launch

To style a dining space for 30 journalists and influencers for the highly anticipated launch of Easilocks x Cheryl product range. 

IDEA

Create a luxurious space to showcase the new Easilocks x Cheryl collaboration. Within the space we also needed to represent the colour, image and ethos of the brand. This was to be achieved by using rose gold as the main colour underpinning the look. The social influencer guest-list meant we also needed to ensure there was plenty of instagramable and shareable content. 

SOLUTION

Starting with low and warm candle lighting on the table in amongst dusty pink and white floral table runner created an intimate atmosphere. In doing so this built on the exclusivity of the dinner itself. Surrounding the table were also branded images of Cheryl and the product. These images were lit to stand out for photo opportunities. Then a small hair salon was constructed for guests to test and enjoy the product. Finally for the more personal touch, each guest was given a bespoke rose gold rose as a keep sake after the dinner. The result was a great buzz on social platforms and online features in Metro and Daily Mail who both covered the event.

Want to see more like this? Check out our work with leading skincare brand Dermalogica. Or another sensational collaboration, the Ugg x Pride range.

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