Easilocks x Cheryl
Product Launch

To style a dining space for 30 journalists and influencers for the highly anticipated launch of Easilocks x Cheryl product range. 

IDEA

Create a luxurious space to showcase the new product. Represent the colour, image and ethos of the brand playing with rose gold as the underlining colour scheme. Create an instagramable setting that leads to lots of shareable content. 

SOLUTION

Low and warm candle lighting on the table in amongst dusty pink and white floral table runner for a welcoming atmsophere. Branded images of Cheryl and the product highlighted to stand out for photo opportunities. Small hair salon was constructed for guests to test and enjoy the product. Each guest to leave with a gift and a bespoke rose gold rose.

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