UGG
UGG X PRIDE COLLAB

Styling the private dining room at Spring Restaurant for an exclusive dinner and panel discussion with Pride influencer Jamie Windust. This was for the launch of the bold and bright UGG x Pride shoe collaboration.

IDEA

The Ugg x Pride launch was not just about the product but giving a voice and focus to what Pride stands for. Jamie, as a speaker and writer, is daring and bold and the styling needed to reflect this. As the event ran during Pride month the Pride flag colours were to feature centre stage and underpin our full design. 

SOLUTION

We created a bright, bold branded balloon install for an abstract interpretation of the pride colours to pose as a backdrop for photos. Alongside this were samples of the shoe from the capsule collection on display. Materials from the shoe also featured in the wall to link the styling back to the product itself. A colourful flower runner, again representing each colour the Pride flag, continued the look along the table. This particularly stood out against the white linen making it pop. Then each guest received a small bunch of flowers to take a piece of Pride home with them. 

Want to see more big brand launches? Check out our styling with Easilocks x Cheryl. Or peak at the big event for the Warner Bros app launch at Kings Cross Station.

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