IDEA

For the Vine Thief fragrance launch, we created an immersive venue takeover designed to transport guests directly into the world of Vine Thief from the moment they arrived.

SOLUTION

Every design element was inspired by the Vine Thief print, ensuring a cohesive and immersive experience. Guests descended the stairs, greeted by winding vines guiding them down into the dining space. A striking sculptural floral installation, featuring the brand’s signature hues and delicately arranged strawberries to mirror the fragrance’s key ingredients, served as the perfect photo backdrop. The table settings echoed the same colour palette, with every detail thoughtfully considered—from the elegant napkin rings designed to resemble vine leaves to the carefully curated floral accents, bringing the essence of the fragrance to life in every corner of the space.