BRIEF
ITV’s 70th anniversary marked a major milestone and called for a series of celebrations that reflected the scale, heritage and cultural impact of the brand. The brief was to deliver three large-scale events across London, Leeds and Manchester, welcoming a combined audience of 3,000 guests. Each celebration needed to feel special in its own right while maintaining a clear, unified look and feel across all locations, anchored by a strong Platinum anniversary theme that could be recognised instantly wherever guests attended.

ADE SOLUTION
Drawing on our UK-wide event expertise, we sourced and secured standout venues in each city, all capable of hosting large guest numbers while supporting ambitious production and design. We created a bespoke ITV 70th anniversary identity, weaving it through every element of the events to ensure consistency across all three locations. A striking, custom-built 8ft platinum ITV 70 logo took centre stage at each celebration, acting as a bold focal point and visual anchor.

We transformed each event with bespoke silver installations, sculptural foil spheres and shimmering backdrops, bringing the Platinum theme to life across ceilings, stages and key guest areas. To elevate the overall experience, we curated dynamic entertainment line-ups including dancers, multiple celebrity DJs and carefully considered street-food stations tailored to each city. Every detail was designed to ensure each celebration felt equally memorable, meticulously produced and unmistakably ITV, while still allowing each location to have its own energy and atmosphere.