Warner Bros
App Launch

An installation for back to Hogwarts at Kings Cross Station on the 1st September. Working to build publicity for the launch of a new app from Wizarding World.

IDEA

The installation was to be focused around House Pride with an interactive element to encourage consumers to take part and share their experience. 

SOLUTION

To build an enchanting and exciting illusion that represented the magic of Harry Potter. Working closely with the client we were able to bring the vision to life. The focal point of the installation was the hat, which floated above a plinth showcasing the banners of the four houses. Gold leafed handouts directed consumers to the app page and staff were based at the stand and throughout the station engaging with consumers and building a buzz for the launch.

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