IDEA

The Warner Bros app launch was to take place on back to Hogwarts celebration at Kings Cross Station. The is focused on House Pride based around the sorting hat. In order to engage consumers there needed to be an interactive element to encourage people to take part and share their experience. As well as photo opportunities to generate shareable content.

SOLUTION

With the launch during Wizarding Worlds Back to Hogwarts we built an enchanting and exciting illusion that represented the magic of Harry Potter. Working closely with the client we were able to bring the vision to life. The focal point of the installation was the hat, which floated above a plinth showcasing the four houses. The background behind the floating hat was the flagged by the full house banners. Then gold leafed handouts directed consumers to the app page and staff were based at the stand and throughout the station. This enabled the team to engage with consumers and build a buzz for the launch.