UGG
UGG X PRIDE COLLAB

Styling a private dining room at Spring Restaurant for an exclusive dinner and panel discussion with Pride influencer Jamie Windust for the launch of the new UGG shoe in collaboration with Pride. 

IDEA

The launch was not just about the product but giving a voice and focus to what Pride stands for. Jamie, as an influencer, is daring and bold and the styling needed to reflect this.

SOLUTION

We created a bright, bold branded balloon install for an abstract interpretation of the pride colours to pose as a backdrop for photos. Materials from the shoe also featured in the wall to link the styling back to the product itself. A colourful flower runner continued the look along the table and stood out against the white linen making it pop. Each guest received a small bunch of flowers to take a piece of Pride home with them. 

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