The Ugg x Pride launch was not just about the product but giving a voice and focus to what Pride stands for. Jamie, as a speaker and writer, is daring and bold and the styling needed to reflect this. As the event ran during Pride month the Pride flag colours were to feature centre stage and underpin our full design.
We created a bright, bold branded balloon install for an abstract interpretation of the pride colours to pose as a backdrop for photos. Alongside this were samples of the shoe from the capsule collection on display. Materials from the shoe also featured in the wall to link the styling back to the product itself. A colourful flower runner, again representing each colour the Pride flag, continued the look along the table. This particularly stood out against the white linen making it pop. Then each guest received a small bunch of flowers to take a piece of Pride home with them.