ITV Summer Party
A full takeover of the stylish Mandrake Hotel for the ITV Summer party. AnotherDay Events transforming the iconic hotel to an ITV tropical paradise.
AnotherDay Events
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“I just wanted to say a massive THANK YOU for all your support, ideas and calmness over the last few months. It has been an absolute dream working with you both on this event, and I absolutely loved seeing your vision come to life at The Mandrake last night. We have had so much positive feedback from our guests, as well as from the Mandrake team. So thank you thank you thank you! Your full crew on site were exceptional, and the derig team got everything down in record time, it was such a smooth process from start to finish, and never a stressful one.”
“ITV EVENT TEAM”
IDEA
The first ITV Summer Party since Covid. The ITV team wanted to welcome everyone back with something different and exciting so they brought ADE on board to bring a fresh vision to their event with the brief to transform the the beautiful Mandrake Hotel for a full ITV takeover.
SOLUTION
We built the ITV logo and their summer graphics into every aspect of our design. The ITV summer graphics and logo were incorporated into the lighting with bespoke gobo’s. Then all uplighters were matched to the ITV pantones to flood the venue with the ITV colours. Floral installations were added to bring immersive detail to the decor. The foliage and flowers emulated the shapes and pantones of the ITV graphics and were built around the furniture to create backdrops for photo moments. We branded the mirrors, glass doors and bar fronts to continue to theme. The takeover was even down to the smallest detail with the lift and directional signage around the venue changed to match the ITV branding.
Want to see more case studies? See what we did with Ugg x Pride launch. Or take a look at how we transformed the London Facebook office for Take Your Kids to Work Day.