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Dermalogica Pop Up
“Destination Dermalogica”

An immersive 3 day pop up in central London, open to the public with various media and private consumer events in between. For the launch of a new product range and an exciting upcoming Christmas collaboration.


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IDEA

Create a sensory experience and space where consumers can explore the different sides of Dermalogica with plenty of shareable content. Window needs to be eye catching to draw consumers from the streets. 

SOLUTION

We transformed the ground floor by building a large living wall and combined this with technology and lighting to showcase the new product ingredients founded in science and nature. The basement dedicated to the collaboration with LA artist Kelsey Montague was transformed into an art gallery style space to display her work and the story of the Dermalogica partnership. The design and running of the event brought in over 1000 consumers through the door over the 3 days including a sold out masterclass with skin care expert Caroline Hirons.






























































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