The aim was to create a sensory experience and immersive space for consumers. We needed a central location with an eye-catching window display to draw people in. Inside the space we needed plenty of shareable content for consumers so as to build up hype via social media. In the meantime the pre-event coverage built a buzz in the lead up.
The ground floor followed a “science and nature” theme which was a reflection of the skincare product. In order to create this we built a large natural living wall contrasted against hexagonal shapes and a modern lighting design. Technology also played a large part. We installed face mapping pods, interactive iPads and GIF photo booths throughout. The basement was dedicated to the collaboration with LA artist Kelsey Montague. In order to display her work we kept this area clean and minimal. Overall the event was a massive success. We reached over 4.5 million people and hosted over 1000 people across the 3 days.